de pyc

IPR Berlin   Consult

Holger Behm


Find Out More!

Profile


Holger Behm, a trained secondary school teacher, co-founder of the “Georg-Büchner Buchladen” in Darmstadt, 1979/80 head of the editorial desk for ecology of the „tageszeitung“, 1981 until 1988 head of the press- and license department and from 1988 until 1990 managing director of the Rotbuch Verlag (Berlin). From 1990 until 1995 freelance publishing consultant and journalist. Ran a large number of workshops on the subject “Marketing and Management in the Publishing Industry” from the early until the mid-1990s in Middle- and Eastern Europe and in Kazakhstan and also at the end of the 1990s in Vietnam and in China. He is publisher and author of the book “Büchermacher der Zukunft (Tomorrow’s Bookmakers)” about Marketing and Management in Publishing, Wissenschaftliche Buchgemeinschaft Darmstadt. In 1996 employed by Cornelsen, one of the leading German educational publishers, he built up the department “International Cooperations/Licenses” and worked there as head of department until 2014. In early 2015, Holger Behm founded the consultancy firm IPRBerlin Consult. He is internationally active as a publishing consultant.


Cooperation with international organisations and publshing associations:

EEPG – European Educational Publishers Group, Berlin; IPA – International Publishers Association, Genf; Verband Bildungsmedien e.V., Frankfurt; Didacta Verband e.V. , Darmstadt


Presence at trade shows / trade show experience:

Frankfurter Book Fair, Beijing International Book Fair, London Book Fair, Bologna Children’s Book Fair, New Delhi World Book Fair, Cairo International Book Fair, Salon du Livre de Paris, St. Petersburg International Book Salon, Abu Dhabi International Book Fair, Warsaw International Book Fair, Latvian Bookfair, International Book Festival Budapest, GAUDEAMUS International Book and Education Fair Bukarest, Foire du Livre de Bruxelles, Internationales Comics Festival Angoulême, DIDACTA, Leipziger Buchmesse, Erlangener Comicsalon, WORLDDIDAC


Publications:

Publisher and author of "Büchermacher der Zukunft – Management und Marketing im Verlag",
Wissenschaftliche Buchgemeinschaft Darmstadt, 1992/1999.
“Tomorrow’s Bookmakers - Marketing and Management in Publishing”, out of print.

 

The book was translated into Chinese, Russian, Polish, Hungarian, Romanian, Bulgarian, Vietnamese, Georgian, Estonian, Latvian, Lithuanian.

Foreign licenses


The business portfolio comprises the following:

 

Phase I

  • Analysis and evaluation of the products
  • Selection of titles eligible for licensing
  • Definition of the target group
  • Listing potential licensees.

Phase II

  • Generation of information materials on the selected products by the licensee, assisted and advised by IPR.
  • Establishing contact with selected potential partners by IPR.
  • Screening of the licensing needs of the licensees.

Phase III

  • Contract negotiations as well as the definition of the essential contractual elements (license fees, duration, terms of payment, assignment of rights, subsidiary rights, digital rights) in consultation with the licensor.
  • Foreign license contracts ready for signature.

M & A


Finding and analysing companies and the presentation of the respective company cultures, divergence as well as convergence constitute the basic task that has to be performed within the framework of successful M&A activities. This implies the preparation of:

  • A letter of intent
  • A due dilligence
  • Corresponding term sheets to finalise the acquisition within the framework of the final signing of the contract.

The background of my experience has grown over years in which I have participated in several company takeovers, including joint ventures, in an initiative as well as an advisory capacity.

Cooperation


Market Observation and cooperations:

  • Reporting on market interests-, -wishes, -requirements
  • Program-specific market analysis
  • Analysis and development of viable profile-specific possible cooperations on behalf of the client
  • Evaluation of coproduction abilities
  • Cooperative teaching material development – co-edition

Workshops & Lectures


The workshop contents are adapted to the current requirements of publishing activities and tailored with a primary focus on educational publishers. Further information on the modules below can be obtained on request. The following modules are available as individual lectures as well as workshop modules (1 to 3 days):

Module 1

 

Publishing
activity

  • Structure, organs and face of the publishing house
  • Company goals and bases of decision
  • Publishing management / managerial responsibilities

Module 2

 

Focus on education and educational publishers

  • Education landscape Germany – role of the publishers – current challenges
  • Approval procedures of educational media in Germany
  • Government requirements for educational publishers by international comparison
  • Understanding and applying curricula
  • From the first idea to the modern educational medium
  • The future of course book development, use of new media
  • Bases of textbook marketing, new trends
  • WEB 2.0 new marketing instruments, what are the benefits of educational publishers?
  • Digital development of educational opportunities worldwide (selection)
  • Publishing cooperation of educational publishers in Europe with the EEPG as an example

Module 3

 

Traditional publishing work

  • Distribution in publishing
  • Distribution and sales
  • Work and function of a delivery
  • Program planning and program development
  • Book price calculation
  • Marketing/ Distribution
  • Advertising as a sales promotion measure
  • Copyright-and publishing law
  • International copyright law
  • The author’s contract
  • The translator’s contract
  • Publishing work in an international context
  • Development and work of a foreign licenses department
  • Press-and public relations activities
webseite